Buttery soft from the very first wear
Our Simply Soft fabric is the softest around. It's ultra soft and stretchy right out of the bag, so there's nothing to break in.
“The fabric is buttery soft and so cute”
Stop the daily dressing fights with clothing so soft, your kids will actually want to wear it.
Shop Simply Soft★★★★★
of our 780 Judge.me reviews use the word soft, more often than “love.”
Ask a PixieLane mom what she loves most and you'll hear the same word first: soft.
Our Simply Soft fabric is buttery soft from the very first wear and holds up wash after wash. It stretches with her through school, playdates, practice and couch snuggles, and it's soft enough for sensitivities. Skip the morning battles with clothes kids love and durability moms trust. Once she feels it, she won't want to take it off.
Every quote on this page is a 5-star Judge.me review from a verified buyer, word for word.
Our Simply Soft fabric is the softest around. It's ultra soft and stretchy right out of the bag, so there's nothing to break in.
“The fabric is buttery soft and so cute”
Soft is only half of it. Simply Soft is made to look and feel great wash after wash, without shrinking, fading or pilling.
“I bought a few different styles of dresses and pants and they're my daughter's new favorites. The fabrics are so soft and stand up very well to washing, without fading or pilling. Great patterns and details.”
Ultra-soft, stretchy and unbelievably comfortable, it moves the way she does, all the way home to couch snuggles.
“…The fabric is incredibly soft and comfortable, with just the right amount of stretch for an active kiddo who is always on the move.”
Dresses, tees, sets and lounge, all in our signature Simply Soft fabric.
Our buttery-soft blends feel amazing on the skin, so kids can focus on being kids, not tugging, itching, or adjusting.
“…The soft material is PERFECT for our sensory girlies and will be returning for more!”
When the softest thing in her closet is also her favorite, getting dressed stops being the fight of the day.
“Finding a company that combines fashion with comfort is no easy feat… Pixie Lane does it with ease! My kids have never been more excited to get dressed in the morning thanks to these outfits!”
She gets the limited-run prints she picks herself. You get the quality that's still there long after the new-clothes excitement wears off.
“We absolutely love this set, my 9 year old is obsessed. She feels so pretty in them! The material is top notch, the fit is perfect! She wears the 9/10. Plenty of length to grow into!”
That's the part moms mention most. It becomes the outfit she asks for, and then the one she wants to sleep in.
“My kids always get excited when they are gifted Pixie Lane pjs. They’re so soft and special, they never want to take them off!”
Ask a PixieLane mom what she loves most and you'll hear the same word first. Let her feel it for herself.
Shop Simply SoftMore 5-star Judge.me reviews from verified buyers of Simply Soft.
“My daughter is super picky about material and fit, and this set (and all of PixieLane's clothing, tbh) is extremely soft! The waistband isn't too tight and it's perfect for a girl who loves doing cartwheels all the time!”
“My girls love these leotards, they are so much softer and more flexible than a standard leotard.”
“My daughter loves this dress so much. It’s so soft! She is very picky about clothes, and this has become her favorite. Need to buy in more colors!”
“The clothing is so soft and fits true to size my daughter loves them and she is very picky about fabric textures.”
“My girls love their new pixie lane dresses! The material is super soft and they seem to wash really well. I’ll definitely be looking to order long sleeve ones for the colder weather.”
“My daughter loves her pants and would wear them every day if she could. Thanks pixielane!”
Simply Soft is our signature fabric. It's ultra soft and stretchy, durable, machine washable, and it does not shrink, fade or pill. You'll find it across our dresses, tees, sets and lounge.
It's the reason many moms find us. Reviews from parents of picky and sensory-sensitive kids come back to the same word: soft. Every child is different, so returns are easy if something doesn't work for her.
Girls to tween. Sizes vary by style, and each piece in the collection shows the sizes available for it.
Shipping is free on orders over $125, and returns are easy. See our shipping policy and return policy for the details.